Collaborating with other brands can help achieve various business goals, such as reaching new audiences, increasing brand credibility, boosting sales, and generating buzz. However, ensuring that both brands are well-aligned and derive mutual value is a significant challenge for successful collaboration. Learn how Cellr was able to deliver collaboration success when Brown Family Wine Group teamed with leading online beauty retailer Adore Beauty to deliver 1 million $20 gift vouchers with the purchase of selected Prosecco products.
Brown Brothers have been pioneering the wine industry since 1889 across four generations, and although they are steeped in history and tradition, they are anything but, a traditional wine company. As a key member of Australia’s First Families of Wine (AFFW), Brown Brothers is proud to have forged a reputation as innovators and trailblazers. Based in the Milawa region of Australia's King Valley, the current generation of Brown Brothers are continually pushing boundaries and challenging status quo when it comes to winemaking, sustainability, and engaging with their consumers.
We believe engagement isn’t a case of linking your homepage to a QR Code. Unlock the full potential of consumer experience with Cellr's world-leading strategy, technology and software solutions.