Brand promotions, both on and off-premise, can play an important role in a brand's marketing strategy. But when products are sold by multiple wholesalers and retailers, it becomes difficult to retain control of brand messaging and customer analysis. As a premium wine label, it’s important to Brokenwood Wines that they connect and engage with consumers in a way that is both effective and efficient, which is why they utilised Cellr's software and services to deliver a frictionless and engaging experience for their brand partnership with iconic brand Budgy Smugglers.
Established in 1970 Brokenwood Wines is one of Australia's most reputable premium wine labels and a must-visit in the Hunter Valley. With a portfolio of highly acclaimed wines, Brokenwood's mission is to 'make great wine and have fun'!
Location: NSW, Australia
We believe engagement isn’t a case of linking your homepage to a QR Code. Unlock the full potential of consumer experience with Cellr's world-leading strategy, technology and software solutions.