Launching a new wine product line can be a challenging task for any brand. However, by leveraging the power of competition, brands can generate buzz, increase brand awareness, drive sales, and gather valuable customer insights. Evans and Tate wanted to take this approach when they launched their new Wild Cape product line, but needed support to deliver it in a meaningful, engaging, and seamless manner.
The history of Evans & Tate dates back to 1971 when John Evans & John Tate first planted vines in the Swan Valley. Wild Cape is a celebration of the raw beauty of Western Australia’s South West and is inspired by the spectacular coastline and distinct regional characteristics of Margaret River wine. In 1987 the Evans & Tate Margaret River Classic (Semillon Sauvignon Blanc) was first released. More than 30 years on, it remains the number-one selling Margaret River wine. The passion of our founders has endured, making Evans & Tate one of Australia's best-selling Margaret River wine brands. With state-of-the-art winemaking equipment and access to high quality fruit and oak, we craft wines that people enjoy, and lead by example with the quality of wines produced in Margaret River. The winemaking team continuously strive to craft elegant wines that exhibit distinct regional characteristics coupled with intensity of flavour.
Industry: Wine
Location: Margaret River, Western Australia
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