Connect physical objects with digital experiences, managing QR codes, NFC and other connected technologies.
Unlock consumer engagement with real-time, code-free content management, including geo-targeting, brand protection competitions, compliance and more.
Use Cellr to expand data capture points, learn direct consumer behaviours, and empower smarter business decisions.
Cellr’s centralised cloud based platform is fundamental to a successful connected packaging strategy. The Cellr platform makes it easy to create and manage unlimited physical objects so you can connect them to the digital world to create seamless consumer experiences.
By using Cellr's platform to connect and manage QR codes, brands can ensure content is always relevant, dynamic, and even personalised.
Cellr's platform connects and manages with NFC/RFID technologies, delivering the ultimate anti-counterfeit and brand authentication solutions, while also enhancing consumer engagement.
Cellr delivers layered, bespoke solutions that integrate seamlessly into manufacturing and packaging processes, ensuring alignment and success for both marketing and packaging strategies.
Cellr partners with your brand to craft a powerful and effective connected packaging strategy, designed to drive success and deepen consumer engagement. Our platform provides a direct digital channel to your consumers, allowing you to achieve your marketing goals and stand out in today's competitive market. Let us help bring value to your industry. Contact us to learn more.
Cellr provided Brown Brothers with a digital-first solution for gifting products that delivers a deep, memorable and ultra-personalised experience. Customers could curate a personalised digital experience connected to a package, intended for the recipient of their gift with text, video, and imagery.
Boutique Mezcal producer Fulgencio has a beautiful story to tell. They have utilised Cellr and connected packaging to strengthen their consumer's experience by sharing cocktails and perfect serve recipes. This content, served alongside their stories of tradition and hand-crafted spirits delivers the perfect digital experience alongside their physical product.
The Barossa Wine Auction is held every two years and sees wine collectors from around the globe bid for rare and distinguished lots from Australia’s premium wine region. Cellr partnered with BGWA to deliver the ultimate level of trust and veracity using NFC technology to verify and authenticate each item.
Brands can now strengthen their competitions and promotions through connected packaging, engaging with consumers in a way that is both effective and efficient. Premium wine brand, Brokenwood utilised Cellr's competition mechanic to deliver multiple competitions including a recent partnership with Budgy Smuggler.
Extend a reader's experience with your book by harnessing the power of connected packaging. Hachette Publishing has used Cellr's software to deliver extra content, games, and information to readers, in addition to trade and media.
We believe engagement isn’t a case of linking your homepage to a QR Code. Unlock the full potential of consumer experience with Cellr's world-leading strategy, technology and software solutions.